Signups are up. Revenue isn't. Somewhere between the first login and the renewal, users stall, trials expire and customers go quiet. We find the biggest leak in 48 hours, then build the fix in your product.
We find the biggest leak in 48 hours, build the fix in your product, then keep improving it every month.
Diagnostic report13 sections
Top fix: spec ready to build
Step 01
Diagnose
We read your analytics and billing data, define what an activated account means for your product, and find the single biggest revenue leak, with the dollars attached. You get a 13-section report and a ready-to-build spec for the top fix.
Time
48 hours
Price
$500
Connect your data
Step 2 of 3: connect a source to see your first report.
Your trial ends Friday
Step 02
Fix
We build it: the onboarding flow, the upgrade prompts or the win-back emails. Set up and tested in the tools you already use, for example PostHog, Customer.io or Chameleon, with any product changes specced and handed over to your engineers.
Time
10 to 14 business days
Price
From $12.75k per sprint
IllustrativeMonth 1 · 2 · 3Step 03
Keep going
Build the next fix every month in the Flow Lab, or have us check every month that the leaks stay fixed with Revenue Leak Patrol.
Time
Monthly, 3-month minimum
Price
From $2,000 a month
Same leak, different names
Where is your net revenue leaking?
Between signup and renewal. Each team sees a different part of the same leak, and all of it lands in one number: net revenue retention.
Signup→
First use and setup→
Trial to paid→
Upgrading→
Renewal→
Net revenue retention
Trial to paid
Founder or CEO
"Not enough trials convert."
Signups look healthy, but trial-to-paid is flat. People sign up, look around and leave before they reach the part worth paying for.
Before we start, we agree three things with you. Then we build to them.
Recommendations
The usual: a deck of advice, and the build left to you.
Project agreement · ExampleOnboarding Sprint
Fixed price
You know the cost before we start.
$14.5k
Fixed date
The handover date is agreed up front.
HandoverBusiness day 14
Clear definition of done
The fix built, tested and handed over by that date.
BuiltTestedHanded over
JamieFor Flow
Your nameFor your team
Fixed-price projects
Onboarding, churn and upgrade services, with prices up front
Start with the $500 diagnostic. Book a sprint or the Overhaul within 60 days of the readout and $500 comes off the price ($1,500 once the founding price ends).
48-Hour Diagnostic
Start here
You get
Your biggest revenue leak, with the dollars attached. A 13-section report, a ready-to-build spec for the fix, then the readout.
"We hired Flow twice. We liked their Zapier onboarding emails so much that we reused them for our Make.com integration. I'd recommend Flow to any SaaS team with a self-serve trial."
You can use AI to query your data. It can't decide what an activated account means for your business, and it won't ship the fix.
Most teams haven't agreed what "activated" or "at risk" means, so the answers come back as numbers nobody trusts. Settling that is the first thing we do.
Your AI assistant
Why aren't our trials converting?
That depends on what counts as an activated account for you. Which actions define it, and within how many days?
We've never agreed on that.
That's step one of every project.Example
Define "activated"
AI alone: needs the definition before it can answer.
With Flow: agreed with your team before we measure anything.
Trust the numbers
AI alone: numbers nobody trusts, so nothing changes.
With Flow: a read of your analytics and billing data, with the queries to check it.
Ship the fix
AI alone: developer time with no end date.
With Flow: built for a fixed price, by a fixed date.
You'll talk to Jamie
Jamie McDermott founded Flow and takes every first call. Jamie has spent more than 15 years in growth marketing and customer experience, helping B2B software companies improve onboarding, retention and the handoff from sales to customer success, and co-founded the Post-Sales Alliance.
1You tell us where users drop off
2Jamie looks at your signup and onboarding
3The call starts with what’s happening in your product
16% more connected
Ishay Tentser (opens in a new tab)CEO and Co-Founder, Timelines.AI (opens in a new tab)